McLaren

Audio Branding

McLaren wanted to create a brand signature sound and score that not only represented the personality and aesthetic of the company, but illustrated their desire to innovate and showcase their marketing foresight and forward thinking vision. McLaren were keen for the audio and logo to represent each of their divisions – encapsulating the overall ethos and heritage of the McLaren brand. Multiple variants of the theme were produced to create a complete template, fulfilling all their media output needs.


Composition/Production/Mix
North v South
Client
McLaren
Creative | Experiential | Events
Content Creation | Audio Branding