Nissan

Nissan Leaf European Car Launch

Nissan were eager to find a way to illustrate the ‘Second life’ use of their electric battery within a creative and compelling narrative and plot.

By projection mapping on the physicality of the car whilst a video was rear projected, the launch playfully demonstrated how the battery could be functional in modern life.

Working with Cinimod, the team conceptualised and delivered bespoke animation, music composition and technical implementation creating a memorable and original spectacle.



CREDITS
Creative Direction
North v South/Edelman
Composition/Sound Design
North v South
Animation & Mapping
Cinimod Studio
Filming
Dragonfly
Event Production
Hopscotch
Agency
Edelman
Client
Nissan
Creative | Experiential | Events
Content Creation | Audio Branding
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