Rolls-Royce

‘Spirit of Ecstasy’ Experiential Installation

The public were invited to transform themselves into the brand’s iconic ‘Spirit of Ecstasy’ via a light particle animation and video wall. Using cutting edge software, the dormant state of the angelic figure was dynamically transformed into a live interactive performance as the visitor takes their place in front of the screen. Amidst a shower of golden sparkles echoing the participant’s silhouette, the Spirit of Ecstasy was brought alive in a stunning real-time visual performance in which North v South composed an interactive soundscape and generative Sound Design to further enhanced the immersive experience.



Composition/Production/Mix
North v South
Interactive Sound Design
North v South
Client
Rolls-Royce
Agency
Imagination
Creative | Experiential | Events
Content Creation | Audio Branding
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